In November 2017, Panerai will open a single brand boutique in London. The new store is located at 30 New Bond Street. It will become the second largest Panerai boutique in Europe, second only to the flagship store in Florence, Italy. Panerai will be stationing watchmakers in this store to provide comprehensive after-sales service to British customers.

Panerai opened a boutique in Milan in 2015

   The store address is located at the end of New Bond Street, next to Hublot. But later this year Hublot will move south to Old Bond Street, where Cartier, Rolex and Patek Philippe are also located. Currently, 30 New Bond Street is rented by luxury womenswear brand Anne Fontine. Panerai will once again work with Spanish designer Patricia Urquiola. Previously, boutiques in Milan, New York and Miami also designed her. Among them, the Milan boutique is unique in the application of oak, marble, polished brass, bronze and special glass, the latter is reminiscent of the deep roots of Panerai and Sea World.
   In addition to the New Bond Street boutique, Panerai currently has stores in Harold’s Fine Watch Room and Regent Street Watches of Switzerland. The main brand.