Month: June 2020

Gorgeous Opening Of Omega’s First Milan Boutique

13 years after the first Italian boutique opened, Omega has finally moved to Milan, the world’s fashion capital. The newest Omega store is located at Via Montenapoleone 9, the most elegant and expensive shopping street in Milan and Italy.

   The brand-new boutique is divided into three floors and covers a total area of ​​200 square meters. The four windows are carefully decorated with exquisite timepieces, modern and elegant, attracting customers and pedestrians on Montanapoleon Street and Via Verri neighborhood.

Omega image ambassador Apollo 17 astronaut Gene Cernan participates in opening ceremony of Milan boutique

   The first floor of the boutique is dedicated to sales, and the vaulted ceiling design is particularly eye-catching. The first floor hall is divided into three sales areas, not only the brand’s high-end watches, but also high-end jewelry and fine leather goods for customers to choose from. There is also a special area on the ground floor for the classic works of Omega’s glorious history. In addition, there is a comfortable VIP lounge for customers and in-house watchmakers.

   The interior decoration of the brand-new ‘Omega House’ boutique is inspired by the free spirits of nature-air, water and sunlight. It uses Spanish beige marble, exotic zebra pattern wood and high-end glass and other luxurious building materials to show that the brand treats every minute The details are meticulous, the relentless pursuit of excellence.

   The curved lines divide the store into different areas, appearing elegant and smooth, full of vitality. Neutral beige and champagne soft pastel colors add elegance, creating a perfect and harmonious shopping atmosphere for customers.

Business hours

Monday to Saturday 10:00 am-7:00 pm
Sunday 11:00 am-7:00 pm


Parmigiani Fleurier Creates Lalique Edition 15 Days Clock

The 15-day power reserve clock introduced in 2012 uses five crystal glass panels, which make the beauty of the internal movement and transmission device visible. Today, Parmigiani Fleurier joins hands with French high-end crystal brand Lalique to create a unique limited edition 15-day crystal table clock with a new artistic form, highlighting the delicate shape of the clock and highlighting the amazing artistic beauty of the clock.
For Parmigiani Fleurier, this is a very large product, especially a movement device. For Parmigiani Fleurier watchmakers who are accustomed to using small watch parts, they have to turn their attention to using large parts, so there are many craftsmanship to learn from scratch. For example, when sitting at work, change to standing, abandon the tweezers and change to fingers, change the working magnifying glass to naked eye, and the most important thing is to re-search for the ‘moving mode’ of each operation. Due to the change in size, the ‘tactile memory’ that was originally used to make watches no longer works. Therefore, watchmakers must find a new set of ‘movement modes’ for operating large parts, allowing them to continue to achieve the core technology of perfect precision. . It is a rare and gorgeous adventure for them to unfold a world with a subtle touch with the ‘giant’.
The challenge for Lalique in the production of this work is exactly the opposite: the five panels of the clock are much smaller and more refined than the general tolerance range of crystal processing. This delicate piece of art requires ingenious hot and cold transformations in order to create pure crystals without air bubbles, and Lalique is more than capable of exquisite art. The thin crystals needed to make a 15-day clock panel are not easy for the expert.

Limited edition Parmigiani Fleurier 15-day clock

 The crystal is decorated with Lalique’s characteristic mark: Coutard spring pattern. In 1935, René Lalique created this mark, shaped like a gushing water drop, the circular arrangement followed the form of ‘Art Nouveau’, and the round water drop represented ‘Art Deco’. The tip of each drop is glitteringly polished, matching the satin surface of the crystal glass.
As a powerful symbol of life and reincarnation, the Coutard Spring represents a clock that is not old-let people not forget that there is never a shortage of opportunities for revival of classics. This watch is beautiful in appearance, the finishing touch is in its movement device-cleverly crafted Maltese cross power reserve indicator tightening device installed outside the clock, a patented invention.
The Malta cross restrictor is the basic component of the power reserve of all timepieces. It winds the barrel and counts the number of rotations, but it has not yet been used directly to display the power reserve status. Previously, several mechanical devices and adjusting wheels were used as intermediate tools. This method of equipping the barrel with the Maltese cross restraining device to show the movement of the barrel itself has allowed Parmigiani Fleurier watchmakers to find a simple and easy way to solve the previous dilemma. From the point of view, it can be called elegant and intuitive.
The power reserve scale and display window are repeatedly displayed at a 90 ° interval on the barrel by a four-arm indicator; no matter whether the barrel is full of strings or not, four successively arranged indicator windows ensure that the information is always visible.
Source: ParmigianiFleurier


Speed ​​racing Temple Rolex Daytona Series

The Rolex Cosmograph Daytona watch, introduced in 1963, I believe that watch fans are no stranger, and it is one of the most sought-after signature watches. However, before this, Rolex did not launch a chronograph. However, the Cosmograph chronograph, which is crowned by Daytona, can be exclusively favored and dominate the watch industry for half a century. Some people say that a man’s toy is either a car or a watch. The almost lost control of speed makes people happy. Hearing a car is often refreshing. Daytona.

From 1903 to 1935, Daytona, Florida, USA, more than 80 official racing records were born here, of which 14 were the fastest records in the world

Daytona, Florida, USA, is known for its natural hard beaches and was once a world speed record holder. Sir Campbell believes that Daytona Beach is not only because of its cement-like hard texture, but also because it has enough distance to accelerate, so he thinks it is the only place that can set a world record. From 1903 to 1935, more than 80 official racing records were created, of which 14 were the fastest in the world. Later, although the challenge venue was moved to Utah, half of the beach on Daytona Beach is half of the coast and became the only sand track in the world. The thrilling racing process is deeply tied to the hearts of fans. More importantly, in 1959, NASCAR created a permanent hard-surfaced track in view of the urban development and the deterioration of sand quality. The specially designed curve has a 31 degree inclination and a highest point of 10 Meters, allowing the car to travel at very high speeds without departing from the track, increasing the visibility and safety of the race, and building a road racing track in the inner court of the large track, increasing the diversity of the event and attracting more outstanding players Participate. The 2.5-mile (4 km) three-ellipse track allows viewers to find no dead spots no matter where they are in the stands, and enjoy the first-class events held on the fastest track in the United States.

In 1959, NASCAR built a permanent hard-faced track in Daytona, with a design field with a 31-degree inclination and a peak of 10 meters, which was the fastest track in the United States at that time.

The first race, the Daytona Continental, was officially held in 1962, due to the birth of the track by NASCAR chairman and founder William Williams. Sir Francis is a Rolex enthusiast. He even appeared in advertisements in the 60s of the brand, and promoted the cooperation between the brand and the event, making Rolex the designated timepiece for the Daytona Continental Race. He was awarded a Rolex watch, and in the following year, Rolex also officially released the Cosmograph watch Ref. 6239, which is specially designed for racing athletes, making it a logical winner.

In 1992, Rolex officially sponsored the Daytona 24-Hour Endurance Race, making the nicknamed The Rolex the highlight of each year’s international race.

Daytona Series Evolution
Ref. 6239 is the first time that Rolex has moved the speedometer on the dial to the outer bezel. Not only that, the contrast color system of the dial and the chronograph makes it easier to read the time. At the beginning, there were only Cosmograph models for the US market, and the words ‘DAYTONA’ were placed on the faceplate, but the enthusiastic market response led Rolex to gradually put this word on the faceplate. Two years after its launch, the Cosmograph watch was modified to replace the original push-button handle with a screw-in chronograph push button, especially when the series models were equipped with the oyster case with excellent water resistance. The screw-in push button can enhance the waterproofness of the Cosmograph watch, and mark the Oyster Oyster case in front of the Cosmograph on the surface, and add a new black tachometer ring with a contrasting white scale to make the watch visually readable Go one step further.

First Cosmograph Daytona in 1963

Ref. 6239 is a model launched by Rolex in 1963. It is equipped with a Valjoux 72B hand-wound movement. The speedometer is moved to the bezel. The contrasting colors are all designed by racers. The ‘DAYTONA’ model was sold at the time. The United States is not standard.

1965 reinforced waterproof specifications

Cosmograph models were introduced with an Oyster case at the beginning. In 1965, Rolex further adjusted the chronograph push button, from a push type to a screw-in type. .

Paul Newman Ref.6241

The most famous Daytona model is called Paul Newman Ref.6241, which is derived from Hollywood star Paul. Newman is famous in the film for wearing not only his superb acting skills, but also his passion for motor sports outside the play, like Paul in 1995. Newman and his team won the 24-hour endurance race at Rolex Dayton, arguably the most competent spokesperson for Daytona and motorsport. Ref.6241 is its love table both inside and outside the play. The contrasting color of the face plate, chronograph dial and scale, plus the unique square chronograph logo, makes the Exotic Dial nicknamed Paul Newman watch high.
Cosmograph’s durable and precise performance has made racing drivers love it, but Hollywood star Paul. The blessing of Newman Paul Newman should be the reason for Cosmograph Daytona’s fame, because he wore Daytona in the 1969 racing movie ‘Winning’. Although some people still have doubts, it is undeniable that the car is out of the car A tough guy like Paul. It is an indisputable fact that Newman wears Daytona with him, and the Exotic faceplate on behalf of him also keeps the topic of watch models unabated.

Automatic version in 1988

In 1988, Rolex first introduced the Oyster Perpetual Cosmograph Daytona watch with a 4030 movement, ending the era of Daytona bracelets. At that time, the movement was an El Primero based on ZENITH.

Complete self-control stage in 2000

In 2000, Rolex launched its own 4130 self-winding movement. The escapement, timing mechanism and polishing are all Rolex’s high specifications, and it is also the benchmark of the current Daytona series.
In addition to the faceplate modification, Rolex made a major change in 1988, remodeled the movement of the Swiss famous factory ZENITH El Primero, launched the first self-winding version of the Oyster Perpetual Cosmograph Daytona, although the 4030 movement equipped with El Primero As a basis, but the details are very natural Rolex, and the diameter of the table was enlarged from the original 36mm to 40mm. In 2000, Rolex further introduced the self-made 4130 automatic chronograph movement, and launched a new generation of Oyster Perpetual Cosmograph Daytona, which has now become the new benchmark of the series.

First Platinum Edition in 2013

For the first time, platinum is used to build the case, and the ice-blue dial and chestnut brown ceramic bezel are also new attempts by Daytona. Since it was the 50th anniversary of Daytona, the watch was also regarded as a commemorative model by the market, and it had a milestone status.

2016 long-lost stainless steel version

Daytona finally launched a stainless steel remodeling after 16 years! In addition to the price is naturally more attractive than the precious metal style, the ceramic bezel configured by the new steel case has kept pace with the evolution of the times.

2017 with rubber strap

The biggest highlight is the Oysterflex strap developed and patented by Rolex. This strap combines the sturdiness of a metal strap with the flexibility of a rubber strap. The Oysterflex strap is characterized by a super-stretch metal sheet inside and an outer layer covered with high-performance black rubber injection molding, so it is not easily affected and durable in various environmental conditions.


Men’s Wind Direction Watch Hermes Rolex Each Leading Fengsao

People’s pursuit of precision never ends. In this contest of human wisdom, gravity, and physical friction, watchmakers are obsessed with absolute but more accessible accuracy. This almost crazy obsession also brings love to watchmakers. An interesting topic.
Hermes Time Pause Watch
Influence: ★★★★★
This technology involves the triple flyback system, which is also the world’s first watch with two exclusive patent protections. Break through the traditional concept of time display and pause time. Best Men’s Watch at the Geneva Haute Horlogerie Awards.

Rolex Oyster Perpetual Explorer II
Influence: ★★★★
The Oyster Perpetual Explorer II enhances precision and reliability to a higher level. The case is enlarged to 42 mm and a new 3187 movement developed by Rolex is built. This movement is equipped with the latest patented technologies of many brands.


The Tide Is Coming! Omega Exit, Longines Exit, Le Méridien Exit, Kunlun Exit, Raymond Weil Exit ………

At the end of July this year, Nick Hayek, president of the Swatch Group, announced that the group will withdraw from Basel World, the world’s largest watch exhibition, from 2019 and no longer participate. The reason is that with the development of the Internet and transportation, the watch business has become ‘more transparent, faster and more natural,’ and no longer requires traditional exhibitions. The predecessor of the Swatch Group is the Swiss watchmakers ASUAG and SSIH. Previously, SSIH and ASUAG each had many well-known Swiss watch brands. The Swatch Group, which was born after the merger of the two, is undoubtedly the giant of the Swiss watch industry. Its brands include: Breguet, Harry Winston, Blancpain, Glashütte Original, Jacques, Léon Hatot, Omega, Longines, Radar, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, CK, Swatch, Flik Flak ….. This time, Nick Hayek, President of the Swatch Group, announced that the Group will not participate in the Basel World watch exhibition since 2019, which also means that its brands will also withdraw. At the same time, the 18 watch brands under its watch can save 340 million yuan in annual expenses by not participating in the watch exhibition ….. After the Swatch Group announced the launch announcement, the organizers behind the Basel watch exhibition also issued a statement and announced that they would begin to adjust , Rectify themselves based on the opinions of various watch brands, and want to try to recover. However, the ‘exit’ wave triggered by the Swatch Group has begun to intensify ….. On September 26th, the watch brand Raymond Weil announced that it would leave Basel. The company had previously exhibited more than 40 at Basel. year. Its participation costs one million Swiss francs, or about RMB 6.9 million. Regarding the reasons for the exit, brand CEO Elie Bernheim said that the evolution of the market and consumer behavior clearly shows that exhibitions such as Basel no longer meet the brand’s needs. On October 10, watch brand Corum Kunlun announced that the brand will not participate in the 2019 Basel watch exhibition. They have been participating for 62 years before, and Corum CEO Jérôme Biard explained the reasons more politely: 1. They are not selling well now. 2. The previous sales methods can’t solve the problem, they need to adjust, and the meaningless exhibition is one of the objects being adjusted. 3. Limited budget and no money. Today, after 30 years at the Baselworld, Maurice-Lacroix has announced that it will withdraw from the 2019 show. It’s really impossible to stop it ………


Tang Wei Blooms For Piaget Rose

In the Count’s charming garden, the famous movie star Tang Wei loved Yves Piaget roses at first sight.

 Piaget Rose pendant in 18K white gold set with 118 round diamonds (approximately 2.86 carats) Ref. G33U0061
 Piaget Rose earrings in 18K white gold with 206 round diamonds (approx. 2.78 carats) Ref. G38U4800
 Since his debut, Tang Wei has fascinated thousands of audiences with his delicate acting skills, as well as its elegant temperament and unique feminine beauty. It is naturally similar to the exquisite and charming Yves Piaget rose. To Piaget, each rose is a symbol of love and unique. Tang Wei is loyal to the true self, kind and friendly, and loves nature and art; these unique personalities and the ‘after a hundred flowers’ roses complement each other. Tang Wei, a fascinating film artist, was deeply attracted by the well-known gardener Alain Meilland’s carefully cultivated Piaget Rose. Under his cultivation, he gave the Piaget roses a rich and graceful appearance and beautiful colors.

 Piaget Rose pendant in 18K rose gold set with 1 round diamond (~ 0.06 carat) Ref. G33U0081
 Piaget Rose earrings in 18K rose gold with 2 round diamonds (approx. 0.12 carat) Ref. G38U0043
 Piaget Rose 18K rose gold ring set with 1 round diamond (~ 0.06 carat) Ref. G34UR400

 From the love of Yves Piaget roses, Tang Wei also fell in love with Piaget Rose jewelry. Since the 1960s, counts who like to be inspired by nature have often used roses as their subject matter. Through ingenious craftsmanship, Piaget perfectly combines the magnificence of roses with timeless gems, transforming the beautiful Yves Piaget rose into the Piaget Rose series, which shines beautifully and exudes infinite femininity. The fascinating Piaget Rose series is showing Tang Wei’s elegant and refined side to the fullest, and dazzlingly shines. Wearing jewelry creations from the Piaget Rose series, Tang Wei was immersed in joyful and romantic moments.

 Piaget Rose pendant in 18K white gold set with 36 round diamonds (approximately 0.23 carats) Ref. G33U0085
 Piaget Rose earrings in 18K white gold with 72 round diamonds (approx. 0.45 carat) Ref. G38U0048
  Piaget Rose 18K white gold ring set with 36 round diamonds (approximately 0.22 carats) Ref. G34UR500
  Piaget Rose 18K white gold ring set with 112 round diamonds (approximately 2.38 carats) Ref. G34U6800

 Tang Wei’s inextricable relationship with Piaget Rose began several years ago. Tang Wei has worn Piaget Rose jewelry many times, participated in different shooting work, and attended multiple international film premieres and awards events, exuding exquisite elegance. . With seductive charm and passion, Tang Wei and Piaget Rose are in full bloom.


Huang Xiaoming’s Advertising Model Deng Ziqi’s Limited Edition Is In Beijing Xidan Shopping Center

Recently, the weather in Beijing has been fine, and the number of passengers in the mall has begun to increase. At the same time, May 1st, many malls in Beijing have begun to hold events and celebrations. From April 15th, Beijing Xidan Mall has held more than 15 days of ‘ Watch and Jewelry Festival ‘, there will be many benefits waiting for you to explore, different watch brands and jewelry will give different benefits, including some special models. According to the author’s understanding, Beijing Xidan Shopping Center Hengli World Watch Center currently has a number of boutique watches participating in the event, including Huang Xiaoshuo’s shuttle advertising models and Deng Ziqi Tag Heuer limited edition watches.

Tissot T-CLASSIC Huang Xiaoming Advertising Watch

Tissot T-CLASSIC T099.408.36.038.00

    This watch is an advertisement for Tissot by Huang Xiaoming, and it is enough to prove its superb quality. The watch is made of stainless steel and plated with rose gold, and the dial scale uses stylish and elegant Paris studs to highlight its refined taste. The watch is equipped with a self-winding movement and is certified by the Observatory. Another great feature of the watch is that it is very gentleman. Aside from the design, its thickness is less than 11 mm, which is a very typical dress watch size. It is not too thin or thick, and men’s watches are just right.
TAG Heuer Deng Ziqi limited edition WAH131A.BA0867 watch

    Deng Ziqi has been hailed as an Asian singer, and has travelled all the way from ‘I Am a Singer’ to an international reputation today, supporting many fans. Deng Ziqi has become a Tag Heuer brand ambassador since 2015. Since 2014, she has participated in many brand events as a brand friend. The close cooperation between the two has brought infinite vitality to Tag Heuer. In 2015, Jean-Claude Beaver, CEO of Tag Heuer, unveiled this ladies stainless steel ceramic watch in celebration of Deng Ziqi’s singing concert at the top of Europe’s Swiss Jungfrau, and limited to Deng Ziqi. The design is full of vitality and stylish personality.

Beijing Xidan Shopping Center Hengli World Watch Center
More details:
[Watch discount]: Please call or go to the store to inquire, indicating that the user of ‘watch home’ will get a better service experience
[Dealer Name]: Hengli World Watch Center (Beijing Xidan Shopping Center)
[Dealer Address]: Xidan Shopping Center, No. 120 Xidan North Street, Xicheng District, Beijing
[Contact]: 010-66011216