Month: January 2021

Athens Watch ‘fantasy Watch’

The 2018 Geneva Haute Horlogerie Salon was held as scheduled. The Swiss fine watch brand Athens Watch first launched the Whimsical series with automatic winding function. With an extraordinary attitude, the latest technology leads the concept of tourbillon watches.

Athenian Watch ‘Fantasy Watch’
   Everything starts with the visionary creativity of Athenian Watch. It has continuously explored the technology of watchmaking. With the patented technology of Athenian Watch, the new watch breaks through the boundaries of Freak’s imagination series and achieves extraordinary concepts again.


Interview With Walter Von Kaenel, President Of Longines

Longines President Huoke Nuo
Q: You became President of Longines in 1988, and led Longines to return to the Chinese market in 1994. After 16 years, what changes do you think of Longines in China, and has Longines’ strategy changed with it?
Huoke Nuo: From 2003 to the present, Longines sales in China have always ranked first in the brand’s global sales. Last year, the Chinese market contributed 30% of Longines ‘sales performance, coupled with the results of Hong Kong, Macau, and duty-free stores worldwide. In fact, Chinese consumers have accounted for 50% of Longines’ sales. I am very grateful to the Chinese consumers for their support and love for Longines. As for the reasons for success, I think first of all is that we have always insisted on using the Chinese as the management team of the Chinese market. From the impressive results of the Chinese team led by Dennis Li (Vice President of Longines China), we can see that our The choice was very correct; in addition, we enabled the spokespersons who are familiar with Chinese people to accurately convey the brand concept of ‘elegance, true personality’ to consumers; at the same time, we highly respect the opinions of Chinese consumers. Last year, some consumers suggested to us that Chinese men’s watches are not too big. We have tried to put 35cm men’s watches in the Chinese market this year.
    As for market strategy and image, we have been pursuing consistency. “Looking for the oldest Longines watch in China” was our most representative market activity in 2009. Through this activity, many people not only learned the long history of the Longines brand, but also felt our dedication to “elegance”. And our advertisements decades ago give people the feeling that they are as elegant and classic as they are today.
Commemorative watch
Q: In the watch market, what do you think is the most important advantage of Longines?
Huoke Nuo: Now people buy a watch is definitely not just to watch the time, but more to have a sense of identity and value. Longines meets this well. ‘Elegance’ also helps us have a broad customer base. From young people in their 20s to mature gentlemen and ladies, they will be happy to own a Longines watch. In addition, we work very hard to shape the price advantage. For example, this year we introduced three chronograph stopwatches with column-wheel automatic winding movements. While maintaining excellent technical standards, they also maintained a good price advantage. In addition, our product line is very rich, because we have accumulated so many excellent products and superb technology at the beginning of the brand establishment. This is the foundation of our continuous development, and this is also the backing of our continuous improvement of the brand.
  You can see that in the case of the decline of the entire Swiss watch industry in 2009, Longines sales have continued to rise, which is enough to illustrate the status and advantages of Longines in the Swiss watch industry.

Q: What do you expect from Longines in 2010?
Huokenuo: In 2009, we smile; in 2010, we can laugh even brighter. Longines’ 2010 team slogan is ‘Go forward! Go forward!-Keep going forward!’ This is also the first Longines brand to use Chinese as its team slogan. In 2010, Longines will continue its strategy to launch more consumer-friendly products, such as the Xinyue series, which exudes a soft and beautiful temperament, and the Longines column wheel chronograph stopwatch with cutting-edge technology movement, which is recommended for men.


Celebrities Wear Watches-rolex Rolex Accompanying The Legends Of The American Mountaineering World To The Major Peaks

Ed Viesturs is the only mountaineer in history to climb all 14 8,000-meter peaks without oxygen equipment (he is the only American). In 2005, Viesturs climbed the 14th peak Annapurna, successfully conquered the world’s most dangerous mountain, and was awarded the National Geographic Society Explorer of the Year. All in all, Viesturs wore ROLEX Oyster Perpetual Explorer II, and climbed over 8,000 meters on 21 occasions, including 7 degrees on the Everest.

Ed Viesturs is a well-known figure in the American mountaineering industry. He has accumulated more than 20 times before and after climbing 8,000 meters above sea level, and he has reached 7 times on the Everest alone. He is one of the few who does not need to rely on oxygen equipment to reach the world Peak mountain legend

Viesturs once said that one of the most enjoyable things in life is to achieve the goal. When we climb to the top, we will understand that the previous preparation has not been wasted. This sense of accomplishment is irresistible, because it excites and draws us into this feeling again. Viesturs has climbed to the Everest 7 times and feels different every time. People always want to stay here forever, but they can’t do it.
At first, Viesturs saw climbing as an interest, not a career. Later, he climbed the first three 8,000-meter peaks-Mount Everest, Kojiri (K2), and Kangchenjunga. He found that he had climbed the three highest peaks on the earth, so why not conquer all 14: ‘I Three have been completed and only 11 remain. ‘Viesturs made up his mind and named the plan’ Endeavor 8000 ‘.

After Viesturs climbed three 8000-meter peaks, he finally made a formal determination to complete the feat challenging 14 8000-meter peaks around the world. To this end, he formulated a Raritan 8000 plan, which took 18 years to complete successfully.

The Raritan project took 18 years to complete, and Viesturs returned to the foot of Annapurna (one of Nepal’s famous hiking trails)-the mountaineering journey often ends at the foot of the mountain, not the top-and is proud of his achievements because This was his personal journey, and no one asked him to do so, a journey he had decided to embark on. These climbing experiences made Viesturs understand that even if the goal seems difficult to achieve, as long as patience and enthusiasm, you can always achieve what you want. He was convinced that if he could look back and say, ‘I have achieved my wish.’ That person’s life would not be wasted.
For Viesturs, accurate timekeeping is very important. Explorer watches must be trustworthy, not easily damaged, waterproof, shock-resistant, and easy to use. Mountaineering planning is part of the journey, but he believes that the most important thing is the downhill planning. Knowing the time it takes to reach the foot of the mountain-this is equal to knowing the time of the return trip, which is often midnight; if he is not yet on the peak, he will return according to the rules set, and Viesturs is very strict about this.

After Viesturs completed the first three 8000-meter peak climbing operations, he received a Rolex Explorer II watch as a commemoration. Since then, he has worn the watch for every mountain climbing activity, which has become an important part of his mountaineering activities. Auxiliary tools

Viesturs owns a ROLEX Explorer II watch, which he received as a gift for completing three 8,000-meter peaks in 1994, and he did not expect to climb all 14 peaks at that time. Since then he wears the Explorer II watch every day, and all mountain climbing trips are still with him. When Viesturs climbed to the last peak in the list, which is Anna Puna, it was exactly 2 pm, he clearly remembered that moment, because he reached the peak at the perfect moment, and his watch was on his side.
This watch symbolizes Viesturs’ journey with it. Every year, we may buy a variety of new equipment for reasons such as new things, lighter weight, and better performance. However, Viesturs didn’t think he needed to replace his watch because it had a classic appearance and reliable function, and he didn’t need to find a new watch to replace it. In fact, the watch is probably one of the most important pieces of his many hiking trips.

Oyster Perpetual Explorer II

In many ways, the Explorer II watch helped Viesturs achieve his goals and keep him safe, because he decides on the mountain based on time. Without accurate time and watches, he thinks he may not be able to survive to this day.


88 Dior Viii Swan Feather Watches

Just as the high-end custom uniform incorporates the exquisite and elegant style into the lining, the Dior VIII Grand Bal series watch has reached the highest level of pursuit of detail, and the Swan Feather series watch is even more called Amazing! Dior VIII Grand Bal Plume watch white ceramic, diamonds and pink feathers
The wonderful Dior watch takes our breath away and makes us fall in love at first sight: the soft and lush feather texture is the place where it is truly charming.
Dior Dior VIII Grand Bal Plume on the back cover black ceramic and diamond Dior VIII Grand Bal Plume
Dior mother-of-pearl dial, the idea of ​​using feathers in the watch, Dior is the first. Limited to 88 pieces worldwide, Dior VIII Grand Bal Plume is available in Dior’s clothing stores.


Boundless Horizon World Wide Recommended 8 World Time Watches

Or the development of the transportation industry or shortened the distance between the northern and southern hemispheres, but the ever-changing time law of time difference will never disappear. For those that cannot be crossed between countries, in addition to mileage, there may be misses. Many people meet in New York in the morning. After the rotation of time and space, night falls, accompanied by the moonlight and beauty dancing in the Mediterranean. Of course, it is possible to achieve these as long as there are no flight delays, so how to keep international dating late? Buy a World Time watch!
NOMOS zurich series 805 watch

Watch series: zurich
Movement type: automatic machinery
Case material: stainless steel
Strap material: horse leather
Case diameter: 40 mm
Domestic Public Price: No
Watch details: 17,900
Details of the model: 2824-2, the World Time logo on the dial is very clear.
Jaeger-LeCoultre Q1428421

Watch Series: Jaeger-LeCoultre
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 39 mm
Domestic public price: ¥ 100,000
Watch details: Platinum watch

Watch Series: Complications
Movement type: automatic machinery
Case material: 18K white gold
Strap Material: Crocodile Leather
Case diameter: 39.5 mm
Domestic public price: ¥ 394,500
Watch details: 444,000
Watch details: 1 TIME ZONE watch series 116.032 18K rose gold watch

Watch Series: Pocket Lange Series
Movement type: manual machinery
Case material: 18K rose gold
Strap Material: Crocodile Leather
Case diameter: 41.9 mm
Domestic public price: ¥ 336,000
Watch details: The Lange watch in 18K rose gold was once the object that watch lovers chased. The introduction of the Lange 1 was of extraordinary significance to the world watch industry. It uses a manual mechanical movement, with a diameter of 41.9 millimeters, which makes many people have the joy of being disoriented, unisex. 18K rose gold with luxury and fish skin strap, taste and connotation, that is not just for outsiders to see.
Girard Perregaux WW.TC Series 49700-11-133-BB6B

Watch Series: Girard Perregaux
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 44 mm
Domestic Public Price: No
Watch details: OGUE series OCW-T600TD-1A watch

Watch series: OCEANUS
Movement type: electronic
Case material: titanium
Strap Material: Titanium
Case diameter: No data available
Domestic public price: ¥ 8,290
Watch details: Watch reviews: Casio watches are always accompanied by childhood memories. This watch is from the OCEANUS series of Casio. The case is made of titanium, which is very lightweight. The silver strap is very textured, and it has the function of world time, which means that you can walk anywhere on the earth to watch the time, and you don’t have to worry about your wrist being too heavy, which is truly zero burden.
Summary: The essential accessory for business travellers and travellers must be a World Time watch, which is not only practical, but also the best way to show taste. As many older generations in the watch industry have said, the highest standard for choosing a watch is fit and need. Then if you are a trapeze, a world time watch is absolutely essential.

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