Dior Chiffre Rouge was launched in 2004. In 2013, the brand issued a limited edition of 100 black calfskin bracelet models (A02) and gray models (A03). In September of the same year, stainless steel bracelet models (A02), Stainless steel bracelet and alligator strap (A03).
Chiffre Rouge watches have distinctive characteristics, including: black (rubber or Nato strap, dial or bezel), red (colored on the back cover glass, or used to highlight the crown, date, hands, buttons and other elements), asymmetrical shapes ( The case focuses all the controls on the widened right side, the guilloché winding crown and buttons of the chronograph), and the cutting technique (surface engraving on the bracelet) in accordance with Dior Homme style and craftsmanship.
Chiffre Rouge also belongs to the 100% automatic movement series, which has outstanding watchmaking features, such as the Swiss Observatory-certified molded rubber A05 chronograph watch and the extraordinary automatic chronograph movement ‘Irréductible’ designed and manufactured by Zenith; & Girardin co-designed and produced the ‘Dior 8 fuseaux horaires’ movement in eight time zones; the ‘Dior Inversé 11½’ movement designed and produced in cooperation with Soprod and so on.
With the launch of the black rubber mold Chiffre Rouge A05 chronograph in 2012, the manufacturing process of the A02 and A03 chronograph watches has also been strengthened: the improved case perfectly blends with the bracelet, the stability of the bracelet is improved, and the double-sided Reflective glass with screw-in crown, readability of the bezel has also been improved, and the A02 has been certified by the Swiss Observatory.
CHIFFRE ROUGE A03 is equipped with an Elite 691 self-winding movement, the oscillating weight is engraved with the word ‘DIOR HOMME’ and has a 38-hour power reserve. 36mm stainless steel frosted case, lattice-shaped crown with red ring decoration, translucent black crystal case back. Black sunburst dial, luminous hour and minute hands, red date display at 4 o’clock. NATO black fabric strap, pin buckle stainless steel frosted buckle, engraved ‘CHIFFRE ROUGE’, 3 frosted polished stainless steel straps with perforations. Hour-minute-second-date function. Water-resistant to 50 meters.