‘PREMIÈRE’ has the primary and superior meaning in the French adjective meaning. In the field of haute couture, it means the chief seamstress in the workshop. For the watchmaking field, It was CHANEL’s first watch specifically designed for women in 1987, inspired by the No. 5 perfume bottle cap and Place Vendôme in the shape of an octagon.
‘CHANEL is a style, fashion changes too fast, style and fashion are different concepts’-Ms. Chanel. CHANEL launches the classic and contemporary “ Première Rock ” watch collection
Fontaine Place is located in the center of Paris’s fashionable boutique district. From 1930 to 1971, Ms. Chanel lived in the Lichi Hotel on the square. She often overlooked the jewelry store Fangdeng Plaza from the balcony of the suite on the third floor, which looks like a diamond. The octagonal profile of the facet not only won the reputation of Paris diamond, but also became one of the important elements of Ms. Chanel’s creation in the future. For her, Fontaine Place will always have the most special and important significance, no matter the baroque mirror surface in her apartment, Or No.5 perfume bottle cap, you can see its profound influence on Ms. Chanel. In 1987, PREMIÈRE, the first classic watch representing the brand, combined Chanel’s favorite octagonal shape and classic diamond-patterned leather chain strap as the design spindle, which opened the legendary story of Chanel watches. For the past quarter century, PREMIÈRE watches have continued to interpret original designs with classic elements of the brand, such as pearls, diamonds and high-tech precision ceramics.
PREMIÈRE ROCK light blue with white mother-of-pearl dial, limited edition of 1000 pieces
PREMIÈRE ROCK light pink model with white mother-of-pearl dial, nude leather wearing stainless steel three-ring bracelet, limited edition of 1000 pieces
Extending from last year’s creative combination of the concept of classic leather bracelet and jewellery, the bold extension of the strap length, the strap fits the wrist curve, winding and layering, can also be worn in three colors and four sizes (XS. SML) is available. PREMIÈRE ROCK watches not only give the wearer absolute comfort and elegance, but also show the avant-garde style of modern women.
Beige PREMIÈRE ROCK with white mother-of-pearl dial, limited edition of 1000 pieces
PREMIÈRE ROCK METAL with black lacquered surface