Focus On The Heart And Make It Finally Fiyta Debuts At Baselworld 2019 2019

In the spring of 2019, the 49th Basel International Watch & Jewellery Show opened in Switzerland. Fiyta upholds the spirit of professional watchmaking, giving the timepiece artistic beauty, and exhibited with the Dunhuang-themed watch from the Master Series, the M-20 ‘J-20’ joint limited edition, the Fengzhi series, and the heartstring series. As the first watch brand originated from China in Hall 1 of Basel Watch Fair, Fiyta has demonstrated its profound accumulation in professional watchmaking, constantly introducing new ideas, and bringing the aesthetic experience of watch perfection.

Fiyta at Baselworld 2019

2019 Basel Watch Fair Fiyta Pavilion

Fiyta Master Series Dunhuang Theme Huxuanwu Watch

  On the morning of March 21st local time, Mr. Geng Wenbing, Extraordinary Ambassador of the People’s Republic of China to the Swiss Confederation, Mr. Wang Hongbin, Secretary of the CPC Guangming District of Shenzhen Municipality, Mr. Liu Hongde, Chairman of China Aviation Technology International Holdings Co., Ltd., and Fiyta Group Mr. Huang Yongfeng, the chairman of the board of directors, and many other guests attended the launch event of Fiyta Dunhuang themed watch and the launching ceremony of the ‘Blue Mission’ fund, which won widespread attention from Chinese and foreign media and started Fiyta. A new journey.

Mr. Liu Hongde, Chairman of China Aviation Technology International Holdings Co., Ltd., Mr. Wang Hongbin, Secretary of the CPC Guangming District, Shenzhen,
Mr. Geng Wenbing, Extraordinary Ambassador of the People’s Republic of China to the Swiss Confederation, and Mr. Huang Yongfeng, Chairman of Fiyta (Group) Co., Ltd.
Together Depicting the Logo of Fiyta’s ‘Blue Mission’ Charity Fund Project

Mr. Liu Hongde, Chairman of China Aviation Technology International Holdings Co., Ltd., Mr. Wang Hongbin, Secretary of the CPC Guangming District, Shenzhen,
Mr. Geng Wenbing, Extraordinary Ambassador of the People’s Republic of China to the Swiss Confederation, and Mr. Huang Yongfeng, Chairman of Fiyta (Group) Co., Ltd.
Group photo at the launch event of Fiyta’s Dunhuang-themed watch and the launching ceremony of the ‘Blue Mission’ fund

  Blending of professional watchmaking and cultural aesthetics

  Upholding the spirit of professional watchmaking, and constantly giving the aesthetics of timepiece culture and art, is the watchmaking concept that Fiyta has been pursuing for many years, and therefore has a deep relationship with aviation. At the Basel Watch Fair, Fiyta will integrate the yearning for the sky into timepieces. It not only artistically interprets the romantic imagination of Dunhuang Feitian, but also creates professional timepieces with solid materials to pay tribute to the dream of aviation. Describe it with your heart and work together.

  The starry sky above and the aesthetic world of art can shake our hearts for a long time. ‘Dun, Da Ye; Huang, Sheng Ye.’ Dunhuang, which has a history of more than two thousand years, is a brilliant pearl on the ‘Silk Road’. Eastern and Western civilizations are intertwined and collided here. Numerous devout messengers and artists have come a long way Let Dunhuang reach an unprecedented peak. Adhering to the pursuit of professional watchmaking and cultural aesthetics, Fiyta launched the Master Series Dunhuang-themed enamel watch, which combines the handcrafted silk enamel craftsmanship and the essence of fine watchmaking, condensing the extreme piety and imagination of the world for thousands of years. Between square inches, the eternal brilliance of Dunhuang is reproduced.

  As a social welfare project that Fiyta has long adhered to, ‘Blue Mission’ adheres to the purpose of ‘blue out of blue’ and has always paid attention to education. The masterpiece Dunhuang theme watch released at this exhibition will also be used as the project of the ‘Blue Mission’ charity fund to help more ‘cultural inheritors’, continue to contribute to the exploration of traditional culture, and witness the beauty of time.

  With passion and enthusiasm for flying, Fiyta has always upheld the spirit of aviation from the beginning, and has explored the legend of watches from the ground to the sky. For many years, it has accompanied pilots with professional timepieces to complete missions and has launched them. Mach series ‘flying shark’, ‘flying’ watches and other professional timepieces have witnessed countless great moments. The ‘J-20’ carries the courage and wisdom of the flying pioneers. In commemoration of the flying spirit, Fiyta cooperated with the ‘J-20’ to launch a joint limited edition watch, taking design inspiration from the ‘J-20’ to Aviation materials and top watchmaking craftsmanship create timepieces and continue to write the legend of flight.

  Fiyda traces the ancient Dunhuang flying culture and integrates the world’s magnificent imagination and romantic feelings into the art of timepieces. It also embodies the unprecedented knowledge, responsibility and glory of the flying pioneers, transforming this unique flying significance from Miles of sky condense to the sky in my wrist, paying tribute to the fearless spirit and flying dreams. Other timepieces launched by Fiyta also highlight the spirit of professional watchmaking: the Fengzhi series focuses on minimalist style, and the ultra-thin shell is more in line with contemporary aesthetic habits and requirements for wearing comfort, achieving the elegance of men’s wrists. The heart-string series watches are beautiful in shape, the curve of the brilliance pattern extends to the entire dial, gorgeously blooming; the 12-point dial is inlaid with waterdrop-shaped real diamonds, which complements the V-neck strap inspired by the evening dress element, lingering on the wrist and highlighting women Elegance and fashion.

  For more information on the latest Baselworld 2019, please pay attention to the watch house live feature: