Jiajia Joins Hands With Shanghai International Film Festival To Promote The Historical Value Of Chinese Film

Thanks to the deep relationship between fine watchmaking and film, Jaeger-LeCoultre has been in the art of film for more than ten years, and has maintained close cooperation with the Shanghai International Film Festival. The ingenious combination of technology and art is the source of creativity in the two fields. Historical accumulation is not only related to the past, but also the foundation of modern and future construction. The inheritance of culture and art is precisely the core value of Jaeger-LeCoultre. At the same time, the restoration of the classic Chinese films carried out by Jaeger-LeCoultre and the Shanghai International Film Festival is the embodiment of this value.

Jaeger-LeCoultre Ni Ni, Jaeger-LeCoultre Global CEO Ms. Catherine Rénier and the famous British actor Nicholas Hoult attended the 22nd Shanghai International Film Festival Jaeger-LeCoultre Film Rehabilitation Theme Symposium

Dating time
  On June 15th, at the opening of the 22nd Shanghai International Film Festival, Jaeger-LeCoultre hosted a charity dinner and an opening reception at the Shanghai West Coast Art Center, and donated specially customized watches for charity auctions. This one-of-a-kind wristwatch Rendez-Vous date series moon phase watch-2019 Shanghai International Film Festival Charity Auction customized model, with the gorgeousness of rose gold and the brilliance of diamonds to highlight the charming feminine charm.

Jaeger-LeCoultre Global CEO Ms. Catherine Rénier, Jaeger-LeCoultre Ambassador Ni Ni and famous British actor Nicholas Hoult have a wonderful discussion on the art of watchmaking and film restoration
  On June 16, Ms. Catherine Rénier, CEO of Jaeger-LeCoultre, participated in a unique seminar organized by Jaeger-LeCoultre to pay tribute to Jaeger-LeCoultre’s persistent film restoration project and to deepen the public’s deep cultural value for this project understanding. The theme event was unveiled with the new ARendez-VouswithTime video presented by Jaeger-LeCoultre and Jaeger-LeCoultre Ni Ni, a poetic lens showing Jaeger-LeCoultre’s full investment in film restoration. Travel through time and dreams, cross the dust and the future, and keep the light and shadow in the memory forever.

Jaeger-LeCoultre Ambassador Ni Ni wears Jaeger-LeCoultre DazzlingRendez-VousNight & Day Date Collection Day and Night Display Jewellery Watch (Rose Gold) Newly Presented ‘Dating Time at Sea’

Nicholas Hoult, a famous British actor, wears a Jaeger-LeCoultre ultra-thin master series moon phase enamel watch, showing a gentleman’s style

  Afterwards, Ni Ni and the famous British actor Nicholas Hoult had a wonderful and sincere discussion on the subject of Jaeger-LeCoultre and film restoration. As a close friend of Jaeger-LeCoultre, Nicholas Holt and Jaeger-LeCoultre were associated at the 2015 Venice Film Festival, and this time, he made a special trip to China to support the theme event. During the banquet, Ms. Catherine Rénier, the CEO of Jaeger-LeCoultre, and the guests discussed the many links between fine watchmaking and filmmaking. This connection, like the link between heritage and the future, is inseparable and inseparable. Both Nicholas Holt and Ni Ni believe that in the process of inheriting classic films to future generations, contemporary people shoulder an important and irreplaceable responsibility.

Dating ‘Flowers at Sea’
  Hou Hsiao-hsien’s classic work, ‘The Flowers at Sea’, was released in 1998. The premiere of the restored version took the event to a climax. The film is the latest Chinese film repaired by Jaeger-LeCoultre in the past year.

  As one of the three masterpieces of the famous director Hou Xiaoxian in the 1990s, the movie ‘Flowers at Sea’ is based on Han Bangqing’s novel ‘Flowers at Sea’ created in 1892. Its Mandarin version was translated by Zhang Ailing, a famous writer. The story told in the film took place in Shanghai in the 1880s. In its rich and exquisite emotional atmosphere, the intense dialogue, the thick ink design and the amber-like tone and light and shadow were all captured by the photographer Li Pingbin’s lens. It is a classic that Director Hou Xiaoxian contributed to the film world.

  Reproducing the original aesthetically pleasing visual effects is a huge challenge. To this end, director Hou Xiaoxian and photographer Li Pingbin have personally participated in the restoration project and set up a multilingual and cross-cultural team of experts to improve the subtitles so that Better capture the dialogue of the characters in the play, and the implication behind the dialogue.

  Just like fine watchmaking art, film restoration requires great patience and high precision. It is a harmonious unity of precision technology and fine art. The original intention of film restoration was not only to repair faded film, but also to faithful originals in all aspects. Advances in technology have brought great help to the restoration work, but the hands of the craftsman and the eyes of the artist are irreplaceable, as it is in the world of light and shadow, as well as in the world of timepieces.

Remember the time in the heart
  So far, Jaeger-LeCoultre has repaired 13 films in cooperation with the Shanghai International Film Festival. From ‘One River Spring Water Flowing East’ and ‘Stage Sisters’ to ‘Heroes’, ‘Endless Love’, to ‘Out of the Window’, ‘Soul of Painting’ … the restoration works include many that are rarely available on the big screen today Screening classic. The film that Jaeger-LeCoultre plans to repair in the coming year is directed by Sang Arc and released in the 1956 film ‘Blessing’. The script was written by Xia Yan, then screenwriter of the Chinese Ministry of Culture, and adapted from Lu Xun’s famous short story ‘Blessing’ in 1924.
  Time is the common soul of the world of timepieces and the world of movies. Both capture the moments of time, show the charm of time, and express the emotions contained in time, which are all about the creation and treasure of time. And every classic movie that Jaeger-LeCoultre helped repair is full of our infinite love and unremitting pursuit of time art.