The ‘WATCH International 1/2011’ iPad app launched by IWC Schaffhausen has won the favor of international reviewers and won the 2011 Red Dot Award for communication design; this not only shows IWC advances with technology, and it is more certain that the brand attaches importance to the design field, not only in watch models but also in everything related to the brand.
Technology is changing the world so fast that it is difficult to parry it, and so is the speed at which mobile phones are changing. Undoubtedly, the advent of smart phones has changed people’s lifestyles, and has also led to ‘new ways to capture knowledge.’ IWC’s customer magazine ‘WATCH International’, which was launched in 1991, is published four times a year and is available in English, German and the latest Chinese version. In order to provide the most compact reading habits of smart phones and tablets today, IWC provides free apps on iPhones and iPads to provide consumers with a better understanding and appreciation of IWC’s work and background.
And this time IWC’s ‘WATCH International 1/2011’ iPad application won one of the world’s largest and famous design competitions: the Red Dot Design Award. Karoline Huber, Director of Marketing and Communications at IWC, said: ‘We are very proud of this highly respected design award. This iPad app provides the ideal platform to present the art of’ WATCH International ‘to more readers Quality and unique charm. ‘This year, a total of 6,468 entries were shortlisted, and 608 entries were finally selected for the Red Dot Award. All winning projects will be held on October 7-16, 2011 at the ‘Design Stage-winners red dot award: communication design’ in Alte Münze, Berlin. 2011) Special exhibition.