Emmanuel Gueit’s Audemars Piguet [email protected] internationally renowned watch auction house Phillips announced that it will sell an Audemars Piguet Royal Oak offshore at the upcoming October 10 auction in Geneva, Switzerland. This number The Ref.25721 watch for 39 belonged to Emmanuel Gueit before, and he was an Audemars Piguet designer, and the offshore collection was born from his brush. Ref.5402 @ACM, the first watch of the Royal Oak series, mentioned Audemars Piguet, and now ‘only’ can think of Royal Oak, or think of its brother, Royal Oak offshore. The brand’s other series, such as the Millennium, HAUTE JOAILLERIE, and classic, are rarely mentioned in comparison. Royal Oak, a watch designed by Gerald Genta in 1971 and launched in 1972 not only changed the Audemars Piguet brand itself, but also affected the entire Swiss watch industry. Today, the production of Royal Oak series accounts for about 70% of the Audemars Piguet brand, which is very amazing. After Audemars Piguet officially launched the Royal Oak in 1972, Gerald Genta and his design concepts swept the Swiss watch industry. Including Patek Philippe Nautilus, Vacheron Constantin (222), Hublot Big Bang, all were born under his inspiration, and IWC engineers and Rolex Day-Just have been influenced by the design and changed the original round case. The corners are distinct. It is no exaggeration to say that Audemars Piguet Royal Oak has created a new era. The history of modern clocks and even takes the advent of the Royal Oak series as a dividing point, divided into different styles of the Royal Oak before and after. The success of Royal Oak not only earned a reputation, but also made a lot of money. Audemars Piguet bought a 40% stake in Jaeger-LeCoultre for 12 million Swiss francs from the sale of Royal Oak. In 2000, Jaeger-LeCoultre’s parent company Richemont used the pre-emptive right to repurchase these 40% of the shares at CHF 280 million. This made Audemars Piguet ‘too much love’ for the Royal Oak series. But Royal Oak’s success is not entirely a good thing! This ratio is nothing for an emerging brand, but Audemars Piguet is an old brand with a history of more than 140 years. Because the Royal Oak was so successful that everyone was ignoring other Audemars Piguet designs. If one day, Royal Oak’s design is no longer sought after, it will be a devastating blow to the Audemars Piguet brand. Such a situation is not an imagination. It has happened in history. In the 1980s, Stephen A. Urquhart, the former CEO of Audemars Piguet, found that sales of Royal Oak watches began to decline gradually. So Audemars Piguet wanted to bring a little new life to this distinctive stainless steel watch. The first edition of Audemars Piguet Royal Oak Offshore [email protected] 1993. Audemars Piguet officially launched the Royal Oak’s sibling ‘Royal Oak Offshore.’ At that time, Stephen Urquhart found that consumers had started to dislike ‘small-caliber watches’ and instead gradually switched to larger watches. Can not give up the Royal Oak, a cash cow, Audemars Piguet designers chose to enlarge the Royal Oak shore proportionally. But after zooming in, sharp edges and corners will cut hands, so designers soften and round the corners again. At the same time, the waterproof ring is exposed, and the timing button and crown are increased in water resistance. As a result, the Royal Oak was born offshore. Many cousins jokingly said that offshore is a magnified version of the Royal Oak. This is true. This is true history. Standing today and looking at the past, the success of the Royal Oak Offshore series can be described as ‘reasonable’, but in fact it is not ‘smooth.’ The first edition of Audemars Piguet Royal Oak Offshore [email protected] As early as 1989, Royal Oak Offshore was designed by Emmanuel Gueit. But at that time, Audemars Piguet was anxious, afraid that this enlarged version of the ‘Royal Oak’ would not be sold, so she put it on hold for 3 years, and planned to release it in 1992, the 20th anniversary of the launch of Royal Oak. In 1992, Audemars Piguet retreated, still afraid that he would not be able to sell it, so she put it on hold for another year. In the end, the official launch date of the Royal Oak Offshore Collection was 1993. At the beginning, Royal Oak Offshore wasn’t called by this name, but named ‘Challenge’, because the change of its size was really a huge challenge at the time. However, in view of the fact that its design is derived from the Royal Oak, which was named after a British navy ship, this new watch still has to touch the sea and call it ‘Offshore’. The first version of Royal Oak Offshore [email protected] made everyone understand that Audemars Piguet was anxious. The first version of Royal Oak Offshore Royal Oak Offshore was not sold under the name ‘Royal Oak Offshore’, but was still called ‘ Royal Oak ‘. The first 100 off-shore back covers sold are numbered with carved ‘Royal Oak’. Like Royal Oak, Royal Oak cannot be sold offshore at first. Even Gerald Genta, the designer of Royal Oak, thinks that this enlarged version of Royal Oak is simply amazing. The market response severely slapped Audemars Piguet. Because even though Audemars Piguet found that consumers had signs of liking large-sized watches, it was just a ‘sign’. It wasn’t until 1997 that Panerai’s ‘fat and big’ wristwatches once again turned the ‘big-size watch’ salary into the trend of Ebara, and Audemars Piguet Royal Oak was off shore. Although Emmanuel Gueit and his [email protected] have struggled along the way, they have to admit that the offshore birth not only gave the Royal Oak series a breath, but also created their own world. Among the many Royal Oak offshore series, the most legendary model is the first Ref.25721; in Ref.25721, the most important one is the designer Emmanuel Gueit number 39. I wonder if it will be possible to refresh the price record of the ‘most expensive Royal Oak Offshore’ watch in history?