The Tide Is Coming! Omega Exit, Longines Exit, Le Méridien Exit, Kunlun Exit, Raymond Weil Exit ………

At the end of July this year, Nick Hayek, president of the Swatch Group, announced that the group will withdraw from Basel World, the world’s largest watch exhibition, from 2019 and no longer participate. The reason is that with the development of the Internet and transportation, the watch business has become ‘more transparent, faster and more natural,’ and no longer requires traditional exhibitions. The predecessor of the Swatch Group is the Swiss watchmakers ASUAG and SSIH. Previously, SSIH and ASUAG each had many well-known Swiss watch brands. The Swatch Group, which was born after the merger of the two, is undoubtedly the giant of the Swiss watch industry. Its brands include: Breguet, Harry Winston, Blancpain, Glashütte Original, Jacques, Léon Hatot, Omega, Longines, Radar, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, CK, Swatch, Flik Flak ….. This time, Nick Hayek, President of the Swatch Group, announced that the Group will not participate in the Basel World watch exhibition since 2019, which also means that its brands will also withdraw. At the same time, the 18 watch brands under its watch can save 340 million yuan in annual expenses by not participating in the watch exhibition ….. After the Swatch Group announced the launch announcement, the organizers behind the Basel watch exhibition also issued a statement and announced that they would begin to adjust , Rectify themselves based on the opinions of various watch brands, and want to try to recover. However, the ‘exit’ wave triggered by the Swatch Group has begun to intensify ….. On September 26th, the watch brand Raymond Weil announced that it would leave Basel. The company had previously exhibited more than 40 at Basel. year. Its participation costs one million Swiss francs, or about RMB 6.9 million. Regarding the reasons for the exit, brand CEO Elie Bernheim said that the evolution of the market and consumer behavior clearly shows that exhibitions such as Basel no longer meet the brand’s needs. On October 10, watch brand Corum Kunlun announced that the brand will not participate in the 2019 Basel watch exhibition. They have been participating for 62 years before, and Corum CEO Jérôme Biard explained the reasons more politely: 1. They are not selling well now. 2. The previous sales methods can’t solve the problem, they need to adjust, and the meaningless exhibition is one of the objects being adjusted. 3. Limited budget and no money. Today, after 30 years at the Baselworld, Maurice-Lacroix has announced that it will withdraw from the 2019 show. It’s really impossible to stop it ………